frost@procurementadventurer.com    +44(0)7967372378

Category Management

I believe strategic category management starts with truly understanding your business needs and having a clear vision for the future of the category.

Every category has its own unique story that can be understood from a mix of hard data and soft insights. Playing the part of detective to piece together all the different bits of the jigsaw is what make category management fun.

I keep things simple:

  • understand where your category is now

  • create the vision for where you want the category to be in the future

  • devise a robust implementation plan

It’s what I call ‘getting from A to B’ and I always receive positive feedback for this no-nonsense approach.