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Pink Calla Lilies

Procurement Adventurer

Matt McDonald

Matt McDonald cycled 30,000 miles around the world between 2011 and 2014, and is a highly skilled coffee buyer for Cafédirect — a true double-platinum Procurement Adventurer.


How did you cross the sea?


I'll come to the sea in a minute. First up my route: starting from Trafalgar Square I crossed Europe into Turkey and Iran. Next were the Ex-Soviet 'Stans' leading into China – bit of a slog there - then down through South-East Asia to Singapore. Next was the south coast of Australia and a quick foray into New Zealand. The second big leg was from Tierra del Fuego, up (and over) the Andes to Cartagena in Colombia. Finally back home from Spain, finishing in Trafalgar Square almost exactly three years to the day after setting off. As for the sea, I had hoped to take ships, but it proved very hard to find any passenger or commercial vessels for these stretches, so sadly I had no option but to fly these sections.


How many punctures and falls did you have?


Only 5 punctures all the way to Australia – my bike had excellent tires (lined with Kevlar) which were a godsend. As for falls, excluding the icy roads in Kyrgyzstan, about the same number. None too bad, the worst was when I sprained my wrist in Montenegro. I was going too fast down a mountain towards the stunning Bay of Kotor and focusing too much on the beautiful blue sea and curving coastline rather than the road in front of me. The bruised ego was worse than the grazed legs!


What was your favourite country on the trip and why?


There were many but I'd have to say Iran. Whilst the Iranian State is challenging, the people are amazingly hospitable. In the Muslim World, guests are considered a gift from God. The local people helped us every day, feeding us and often inviting us into their homes to stay. In Tehran I got in contact with someone on Warm Showers (a cycling version of Couch Surfing) and ended up staying with a group of friends for three weeks. The kindness they showed me was immense and I will never forget this experience.


Most scary moment?


Was in Bolivia after cycling across the Salar de Uyuni salt flats. On my last morning I'd neglected to put on my sunglasses. By the evening, I had a headache and took refuge in a tiny village. The villagers only spoke the indigenous Quechua language which made communication difficult. In the middle of the night, I woke up in agonising pain unable to see. I later realised I had given myself snow blindness from riding over the high-altitude salt flat for two hours without sunglasses – the strong UV had burnt my retinas. After overcoming the initial panic, I had to lay in a dark room with my eyes closed for 3 days praying for my eyes to heal. There were others: a gun toting pimp in Turkey; being interrogated by the secret police in Uzbekistan and then being deported - but not before having a vodka party with our police escort. The extremes of -30C in Kyrgyzstan and +50C in Southern China; not to mention almost dying in a landslide while trekking in Patagonia. Add in almost being eaten by marauding packs of dogs across large swathes of Asia and it's fair to say it was eventful.


Biggest learnings from the trip?


When I got home, I wrote them down. Here they are: 1. Opportunities not obstacles — Embrace challenges and failure as part of learning & succeeding 2. Live adventurously & be curious — Break your routines, try new things & push yourself out of your comfort zone 3. Appreciate everything you have — Don't take anything for granted 4. Time, experiences and relationships are what's important — Use your time and energy wisely 5. Live simply — Don't waste time or money on things that aren't important 6. Everything is up for negotiation — Don't accept the status quo as inevitable 7. Always help others the way strangers have helped you


Strangest places you slept?


In a chicken factory in the Western Iranian desert In a train station in Turkmenistan which looked like it was from the 1940's Next to a dead camel under a bridge in China In a gold mine in China with a pack of semi-wild dogs In an aboriginal burial ground in Western Australia In a 2x1m wooden wind shelter in Southern Patagonia during a ferocious storm


How did your cycle adventure lead on to your current job in procurement?


It was hard settling down after 3 years on the road, a huge mental adjustment. However, I was aware of the law of diminishing returns. After so long away I was becoming desensitised to the amazing experiences I was privileged to enjoy and starting to normalise them. On my return I knew I wanted to work for a company with strong ethics, balancing people, planet and profit. But I also wanted a job that allowed me to travel, especially to non-western countries that I find much more interesting. I was extremely lucky to find this in my role at Cafédirect.


How do you go about sourcing coffee?


If you are sourcing coffee directly you must first be clear on the flavour profile and quality of coffee you are looking for. Then within the relevant harvest window for each origin you can request or make offers to exporters (coops or growers). You can then agree all the specific details with the exporter like price, quality, volume, shipping period etc. The price risk must also be managed as contracts are typically agreed on differential meaning the stock exchange component of the pricing is left 'open' or unfixed. Coffee is traded on the Intercontinental Exchange (Arabica in New York and Robusta in London). The Arabica market is famously volatile in part due to fundamental factors like weather and currency but to a greater degree because speculators trade this market quite heavily which greatly exacerbates the ups and downs in price. Due to this volatility, it is important to have a price risk management strategy.


What makes a perfect coffee?


It takes a great deal of effort and expertise to produce specialty coffee. Without great care and attention, the quality can be damaged or even destroyed at each stage. Coffee cherries need to be picked at peak and uniform ripeness; not as easy as it sounds with climate change giving less uniformity to crops. Then the beans need to be dried to the right moisture level to make them stable and remove the risk of mould; do this too quickly in temperatures above 40C and you will damage the quality but too slowly and you run the risk of mould growing. Coffee is very susceptible to moisture which can cause mould but also the absorption of unpleasant smells or flavours (which is why you never store roasted coffee in the fridge).


Tell us about your current role at Cafédirect...


I'm the coffee buyer for Cafédirect responsible for all aspects of the green coffee and quality. My role focuses on the commercial relationships with the cooperatives. This includes planning and managing all green coffee purchases, contracts and pricing including hedging the stock market element of the pricing. I'm also responsible for managing quality; this ranges from checking the green coffee samples before and after shipment as well as the recipes and roast profiles of the packed goods we sell. Cafédirect was founded in 1991 based on a pioneering new model to trade directly with coffee growers, offering them direct access to western markets and enabling Cafédirect to pay them a better price. Two of Cafédirect's eight Board members are coffee growers and Cafédirect has worked with 80% of our coop partners for more than 20 years. Cafédirect gives at least 33% of our profits to Producers Direct — the independent charity Cafédirect founded — who invest this back into the communities we buy from.


How do you balance a good price with sustainability in coffee?


Price and sustainability don't need to be mutually exclusive provided your approach is not solely based on price. If you take a slightly longer-term view, we need to pay farmers better prices to ensure we still have a coffee industry and can enjoy the drink in 20- or 30-years' time. Ultimately prices on shelves across the whole coffee sector are still too low and don't reflect the true time and cost that have gone into producing the coffee. The industry needs to do a much better job of more equally sharing the risks and rewards with growers who currently absorb most of the risk but generally see very limited benefit. Cafédirect is 100% Fairtrade and around 70% of that is organic too. This means we are paying additional premiums or differentials to coops/farmers to help ensure they receive a good price and to support environmentally sustainable growing practises.


What impact do you see climate change having on coffee?


Coffee is highly susceptible to weather patterns – especially Arabica - and requires a narrow range of temperatures and predictable patterns of rainfall. It's widely said that by 2050 rising temperatures will reduce the amount of land that is currently used to grow coffee by up to 50%. The industry urgently needs to invest more money into research to guarantee the future of coffee. The coffee industry is reliant on just two species: Arabica & Robusta. This is an incredibly narrow genetic pool and makes it very susceptible not just to climate change but also pests and diseases. I'm currently facilitating a trial with Kew Gardens and one of our coop partners to grow a different and more climate resistant species of coffee.


Who is your greatest source of inspiration?


Thor Heyerdahl, for his extraordinary expedition Kon Tiki in 1947. Thor led the expedition which 'sailed' across the Pacific on a balsa wood raft. The expedition set out to prove Polynesia was populated from Peru rather than Asia as was believed at the time. The expedition therefore challenged conventional wisdom but is also an example of incredible courage.


Rapid fire


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Mountain bike riders are more friendly!


Cappuccino or flat white?

Filter black for its purity



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